"We need to take back control!" Whatever your thoughts on BREXIT, the leave campaign arguably had the most resonant frame. Whenever we try to persuade people, we inevitably attract some people and risk repelling others. Framing is one of the simplest and most far reaching concepts we've come across to explain why some change efforts work and why some reach a plateau. It's an idea that works for everyday things as well as the more complex and it really does work!.
You frame things everyday - so why not get better at it!